Nearly 50 million Chinese students today cannot afford to go to college, and fewer than 15 percent of young Chinese end up enrolling in university, compared to the more than 45 percent of American and Japanese youth who seek higher education. These numbers represent a huge underclass demographic in China that remains largely overlooked.

Qifang (which means "bloom" in Chinese) is one company that has begun targeting this growing need, one which appears to have vast market potential. The company was recently named a 2009 Technology Pioneer by the World Economic Forum, an honor bestowed upon companies that develop new technologies or business models that improve people’s lives or advance the global economy. Qifang is the first Chinese company to win the award...

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